Reasonably Priced Wines for 2009
December 31, 2008
When the Foggy Bridge team met well over a year ago to discuss a pricing model for the future Foggy Bridge wine portfolio, we made a conscious decision to offer ultra-premium varietal wines that distinctly represent the respective appellations in which they are grown – and most importantly, are reasonably priced. (Yes, even before the economy took a nose dive).
We firmly believe high quality wine should be accessible and approachable to all consumers – whether those just exploring the world of wine or experienced aficionados. Since Foggy Bridge produces a small volume of wine, we do not capitalize on the economies of scale achieved by many large, corporately-owned brands. However, even with a limited production, we set out to make wines that don’t “break the bank” and are appealing and approachable when ordering off a restaurant list and trying for the first time.
All of the Foggy Bridge wines retail between $18-26 per bottle, with only the Bien Nacido Vineyards Pinot Noir and Napa Valley Cabernet Sauvignon at $38 per bottle. Given the land costs and demand associated with both of these regions, the wines are slightly more expensive than the rest of the Foggy Bridge portfolio, yet still amazing price points when compared to other wines from these appellations.
As many imported wines – such as those from Argentina, Chile, Greece and Spain – have grown in popularity and accessibility, we have also seen restaurants and consumers gravitate toward these reasonably priced wines. Foggy Bridge will continue to offer accessible, yet limited production California wines for all levels of wine consumers – and seek out restaurants that will offer our wines by the glass – a prefect way to sample and explore!
As you consider wine purchases in 2009, do you plan to seek out new wines with a high quality to price ratio? Do you have a price limit for wine consumed at home? In a restaurant? Will you be ordering more wines by the glass or by the bottle at your local restaurant in the new year?
Posted in Debut of Foggy Bridge Wines, Uncategorized
